If There Is A Secret Word... This Is It!

The Internet has spawned the era of the "guru". An era where most of us are fixated on finding someone who can mumble a few magic words over us and instantly save us from our own ignorance.

3-Minute Oats and Fax Machines...

They introduced us to the concept of "instant gratification", which we've all enjoyed. But, the birth of the Internet has taken us a step further. We no longer just enjoy instant gratification... we absolutely DEMAND it!

To me, the term "guru" implies easy answers and quick fixes, in lieu of study and application. What most newbies need is a guide... not a guru. Someone who can show them what they should, and every bit as important, what they SHOULDN'T invest their time in.

This ain't horseshoes!
In this business, CLOSE just doesn't work...

Computers are as dumb as rocks. Otherwise, you could just talk to them and tell them what to do... but no, you have to spell it out for them... in EXACT detail... get one letter in a filename wrong and see what you get... NOTHING, it just sits there............

If you want your computer to ACTUALLY do work for you, then you're gonna have to take up the slack and learn ITS language. That takes time... and besides, it's work. But your only other option is to figure out how to entice your guru to leave his villa in Spain and move in with you. And what do you figure the odds are that he'd rather live with you in your apartment in Minneapolis, than in his villa in Spain? Not good... huh? So, you're only realistic option is YOU.

YOU gotta become your own personal guru!

YOU have to learn your computer's language, not the other way around! YOU have to learn how this whole Internet thing works. And YOU have to learn the basics of sound marketing.

IF there is a magic word, it's the pronoun YOU. But that's good... because "gurus" are VERY expensive!

Article by Gary White of howtoguides™
www.howtoguides.com