Which Is Best... Gold On... Or In The Ground?

It's 1849, and the news is that gold has been found in a stream bed at Sutter's Mill, California.

   Nathan Green is 22, and he's working in San Francisco as a stable boy. He immediately quits his job and heads out to stake his claim. At the same time, Robert Allen is headed west from St. Louis with a wagon train of settlers. He's single and about the same age as Nathan.

   While Robert is plodding west, Nathan is feverishly combing the stream beds and valleys around Sutter's Mill... looking for the bright yellow metal that will make him a wealthy man. He works fast because he knows that within a matter of weeks, there will be thousands of others, intent on the same quest.

   But Nathan is a lucky young man... because by the time the masses begin to arrive, Nathan has found over $100,000 in gold nuggets.

   Meanwhile... Robert is slowly making his way across the continent. By the time he gets to California and learns about Sutter's Mill, Nathan has made his fortune, and is now back in San Francisco... celebrating and spending.

   Robert, determined to get his share, stakes a claim and starts digging. Patiently working his claim, he finds enough gold to support himself and stay focused and motivated. He never strikes his "mother lode", but while he's working... he's learning. And before long, he begins to understand the geology of the area. In a year, he's in top shape, mentally and physically. And the gold he does find, he uses to purchase better tools... and more mining claims.

   Robert NEVER finds the vein of solid gold that would make him INSTANTLY wealthy. But over a couple of years, he learns the mining business and becomes a professional and winds up owning a large mining company. Within ten years, Robert is one of California's wealthiest citizens.

   During that time, Nathan has run through his instant wealth, and winds up back where he started... feeding the horses in the same stable. He never really learned anything about mining, so he can never duplicate his early "success".

   Who was luckier? Nathan was the first in and the first out. That was the luck of the draw. But in the end, all he had to show for it was an appetite and lifestyle that he could no longer afford. On the flip side, by the time Robert arrived in the gold fields, all the surface gold was gone. Did that mean there was no more opportunity to strike it rich? Not at all! It just meant that Robert had to use common sense, and depend on skill and determination... instead of luck.

   Of the two men, which do you think benefited most by the way the two scenarios played themselves out?

A fluke is a fluke!

Whether it's a big gold nugget that you happen to stumble across... or an ad that costs you ten dollars and nets you a thousand, the chances of finding gold nuggets, laying on the ground are so small that they are irrelevant to the REAL issue.

The real issue is that e-marketing IS the future. But it's not a get-rich-quick, luck-of-the-draw deal. E-marketing is a PROFESSION and once you master this profession, you can live any way you choose, any where you choose.

I wish it was otherwise, but many of those who come online, come with a LOTTERY mentality, hoping to get lucky and strike it rich. If this is your mindset, then you're destined to be disappointed. In any gold field, only a TINY percentage of the gold is lying on the surface. Ninety-nine percent of the wealth is underground and must be MINED. Mining it requires work, knowledge, and tools.

And don't leave out DETERMINATION

As it applies to marketing online... the bulk of the sales are still in the ground. You're just going to have to be creative and determined in order to mine those sales. But if you are, then in the process, you'll master a profession that can provide you with a comfortable and rewarding lifestyle.

The bad news is:
95% of all those involved in online marketing NEVER get into profit.

The good news is:
At any time, you can decide to join the 5% of us who do!

Luck is irrelevant... Determination is EVERYTHING!

Article by Gary White of howtoguides™
www.howtoguides.com