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Design Concepts and Compatibility

 

  Before you begin, it would be a good idea to read the article about overall web site design and purpose Make a Fortune. This is critical starting information. You MUST decide what your web site's purpose is and then use the proper layout and 'look and feel' that fits that purpose. Enough said about overall design concepts

 

Overall Design Considerations

 

  Overall design considerations should be thought out before you begin. This will save a lot of time in the long run. Try to plan a general overall 'look and feel' for your site.

  For instance, using our site as an example, we have the menu bar on the top at all times, the 'page title' at the top of the page always changes but has the same look, and the right side of the screen always has the ‘Page Overview’ and ‘Related Link’ section. This gives your site a feeling of continuity and makes it look more professional.

  We have chosen to create a new and unique ‘look and feel’ for our site, which will help make it stand out in the crowded online world. If you are selling a product, try to avoid the busy Walmart look and focus your visitor’s eyes where you want them, so you can smoothly lead them to the sale without any major distractions.

  For example: notice that whenever a new page loads on our web site, your eyes will always be focused on the ‘Page Title’ in the top middle part of the page. You have no choice, your eyes are automatically drawn there by the focal point of the page.  Also, you will always know where to look to see the ‘Page Overview’ for each page in the right side bar and you will always have ‘Related Links’ just below that. After clicking through some pages, you have probably already started glancing there on a regular basis.

  The ad copy is always in the left side bar and a signup button is always visible everywhere you scroll on every web page. Each page will ‘Funnel’ you to the signup order form, even if you click away to another page, you will still be taking a parallel path to the signup form. Even though our site is massive, no matter where you go, you will just see another reason to signup and you will be ‘funneled’ toward the order form. You probably didn’t notice it, but you are in a ‘parallel funnel’ to the order form.

 

So... let's get down to the 'Nuts and Bolts'

 

Do's and Don'ts

  We highly recommend that you put your files for every major section of your web site in a separate sub directory under your ‘www’ root directory. In the beginning the files will be manageable, but as your site grows you will end up with too many files in your ‘www’ directory and everything will become unmanageable. It is best to do this in the beginning so that you will be able to better manage your files in the future as your web site grows and gets bigger

  Also, we recommend that you put ALL of your image files in the same folder off of the 'www' folder, like 'www/images'. This way all web pages that use the same graphics will be able to use the same file. When you do this, you can change the graphic by simply uploading a new file to this directory. For instance, if you change your logo, just upload it to this folder with the same filename.  If each web page has a different copy of this file in a different location, it will make it very hard to change all of your web pages.

  If you plan to have a large web site with the same menu buttons on each web page, it would be very difficult to make a change to the menu. The easiest way to do this would be to design your web site to use the same file for the menu buttons on every web page. Doing this will allow you to just change one thing in one file to update the menu across your entire web site. For instance, our header and menu across the top of each web page is an SSI include file which can be changed quickly and easily. If your menu is on the side of the web pages, you may wish to use frames to do the same thing.

  Do's and Don'ts for compatibility are an important issue too. You may create a wonderful looking web site, but if the visitor to your site doesn't see the same thing that you created, it may just look horrible. Different browsers and workstations will have various software and fonts installed which may not be compatible with what you just created. Here's some of the most common mistakes and how to avoid them:

Font Compatibility

  Use standard fonts installed on every computer. If you use a font that doesn't exist on your visitor's computer, it will not look the way you intended and may even look horrible! Play it safe and stick to the fonts that are always present on every computer like Arial, Times New Roman and Verdana.

Tables and Netscape

  When you create a table to align your pictures or text (with invisible borders) Internet Explorer will not display these borders unless you tell it to display them. However, Netscape will display borders around every table even if you set the color to match your background color. If you want the borders to be invisible, make sure to set the border size to zero.

Using Browser Plug-ins

  Class and Flash may look great, but remember, the browser plug-ins you are using may not exist on your visitor's computer and your visitor will probably not bother to download and install a plug-in just to view your web site. Straight HTML code will work on any computer including Macs. This also includes things, which are only compatible with the latest browser version.  All visitors will not have the latest version installed.

Screen Size

  Remember who your target is. If your visitors have very old computer equipment or are 'senior citizens' with bad vision, then your site should be designed to fit in a 640x480 graphics window without having to scroll left and right all the time. Another option would be to make sure that the font size on your web site is big enough for people with bad eye sight to read. Our web site is designed to fit an 800 by 600 window, which is basically the current industry web design standard for minimum hardware requirements. We believe that anyone looking for serious web hosting will at least have computer equipment that isn’t extremely old.

Style Sheets 

  Also, our web site was designed to use Style Sheets, which requires at least version 4.x of Internet Explorer or version 6.x of Netscape. We don’t care about it not being compatible with Web TV because Web TV owners can’t even download or upload files to build a serious web site and people with extremely old web browsers will not be serious about building a business web site.

  However, the target audience you want to reach may be in one of these categories, so you will want to avoid style sheets if that’s the case.

56K Rule of Thumb

  The "56K Rule of Thumb": If your web page takes more than 15 seconds to load over a 56K modem connection, then most impatient visitors may click away to another site before the page is loaded on their computer. Don't forget that 50% of all web surfers are still using dialup connections.

  Our site takes 15 seconds for the first page and 5 seconds for all following pages, all of the graphics are repeated on each page and will be in the visitor’s cache after the first page loads. For more info, please refer to the article about Putting your Graphics on a Diet in this same area.

JavaScript

  If possible, use JavaScript version 1.1 code and make sure that it works on all web browsers, especially the two main ones (Internet Explorer and Netscape). If you use an SSI (server side include) or PHP file, everything will be processed on the server and will definitely be compatible with every browser.

XML and DHTML

  There are a few bugs in these formats with certain web browsers.  For Instance, our 'pull-down' menu button graphic files at the top of each page are forced to preload before the rest of the web page because some browsers may not display the graphics for the menu buttons if you scroll down the web page before it finishes loading, or if a web page links to a bookmark at the bottom of the web page.

  If you use either of these things on your web site, you should make sure to test it out with every type and version of web browser that you want to be compatible with on your site.  If you find a problem, you will need to use a 'work around' fix like we had to use for our pull-down menu system.

Graphics

  Cool graphics look great and enhance every web site, but don't go overboard. You don't want your site to look like a cheap bill board. Pages that are too busy with flashing graphics will distract your visitors from the primary goal - the sale!  Use graphics to emphasize your point, not to distract from it.

  For instance, we use graphics to embed the 6star.net URL into our visitor's memory, but at the same time it doesn't distract them from the focal point of the web site. A healthy balance is always a wise choice.

Test Your Web Site

  You should ALWAYS test your web site thoroughly. Click on every link and fill out every order form in order to make sure everything works as planned.

  Test your web site using as many different web browsers as possible. What works with Internet Explorer may not work with Netscape, especially JavaScript code which varies greatly depending on the browser being used.

Frames 

  Frames have the ability to 'lock' pieces of the screen in place. If you visit a web site where the header stays at the top of the screen when you scroll down the page and/or the menu buttons stay locked in place at the side of the screen, then that site was done in frames. To learn details about how to use frames, please read the Frames Tutorial.

  However, frames have a problem with search engines. The search engine will index the text part of your site and ignore the menu button graphics and other things in the surrounding frames. What happens is that the search engine will link to the body part of your web page so that when people visit your web site, they will just see the body and no menu buttons.

  There is a work-around for this, just copy and paste the following JavaScript code into the header part of your body web pages and it will force the surrounding frames to load around it so that the page will be displayed properly. This should go between the "<header>" and "</header>" tags at the top of the web page for the 'body.htm' file.

<script type="text/javascript" language="JavaScript">
<!--if (window.top==self) top.location.href =
 'frame_name.htm';//-->
</script>

Note: Edit 'frame_name.htm' to be the name of the startup frame file for that web page. This short script will check to make sure that the surrounding frames are loaded and if not, it will force them to load.


  If you follow these guidelines, your web site will be totally compatible with every web browser and is destined to be a 'good selling' web site.

Article by Don Itjen
at 6star.net

 

 
 

 
 

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Page Overview
Design Compatibility
- Overview
- Overall Design Concepts
- Do's and Don'ts
- Font Compatibility
- Tables and Netscape
- Using Browser Plug-ins
- Screen Size
- Style Sheets
- 56K Rule of Thumb
- Graphics
- Test Your Web Site
- Frames & Search Engines
Related Links
- General Tips & Tricks
- Web Site Building Tips
- Web Site Building Tools
- Promote Your Site

 

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