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It's 1849, and the news is that gold has been
found in a stream bed at Sutter's Mill, California.
Nathan Green is 22, and he's working in San
Francisco as a stable boy. He immediately quits his job
and heads out to stake his claim. At the same time,
Robert Allen is headed west from St. Louis with a wagon
train of settlers. He's single and about the same age as
Nathan.
While Robert is plodding west, Nathan is
feverishly combing the stream beds and valleys around
Sutter's Mill... looking for the bright yellow metal
that will make him a wealthy man. He works fast because
he knows that within a matter of weeks, there will be
thousands of others, intent on the same quest.
But Nathan is a lucky young man... because by the
time the masses begin to arrive, Nathan has found over
$100,000 in gold nuggets.
Meanwhile... Robert is slowly making his way
across the continent. By the time he gets to California
and learns about Sutter's Mill, Nathan has made his
fortune, and is now back in San Francisco... celebrating
and spending.
Robert, determined to get his share, stakes a
claim and starts digging. Patiently working his claim,
he finds enough gold to support himself and stay focused
and motivated. He never strikes his 'mother
lode', but while he's working... he's learning. And
before long, he begins to understand the geology of the
area. In a year, he's in top shape, mentally and
physically. And the gold he does find, he uses to
purchase better tools... and more mining claims.
Robert NEVER finds the vein of solid gold that
would make him INSTANTLY wealthy. But over a couple of
years, he learns the mining business and becomes a
professional and winds up owning a large mining company.
Within ten years, Robert is one of California's
wealthiest citizens.
During that time, Nathan has run through his
instant wealth, and winds up back where he started...
feeding the horses in the same stable. He never really
learned anything about mining, so he can never duplicate
his early 'success'.
Who was luckier? Nathan was the first in and the
first out. That was the luck of the draw. But in the
end, all he had to show for it was an appetite and
lifestyle that he could no longer afford. On the flip
side, by the time Robert arrived in the gold fields, all
the surface gold was gone. Did that mean there was no
more opportunity to strike it rich? Not at all! It just
meant that Robert had to use common sense, and depend on
skill and determination... instead of luck.
Of the two men, which do you think benefited most
by the way the two scenarios played themselves out?
A
Fluke is a Fluke!
Whether it's a big gold nugget that you happen to
stumble across... or an ad that costs you ten dollars
and nets you a thousand, the chances of finding gold
nuggets, laying on the ground are so small that they are
irrelevant to the REAL issue.
The real
issue is that E-marketing IS the Future. But
it's not a get-rich-quick, luck-of-the-draw deal. Online marketing
is a PROFESSION and once you master this
profession, you can live any way you choose, any where
you choose.
I wish it was otherwise, but many of those who
come online, come with a LOTTERY mentality, hoping to
get lucky and strike it rich. If this is your mindset,
then you're destined to be disappointed. In any gold
field, only a TINY percentage of the gold is lying on
the surface. Ninety-nine percent of the wealth is
underground and must be MINED. Mining it requires work,
knowledge, and tools.
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